Welcome to Tea with DidiJan 16, 2019
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The first Givenchy store opened in 1952, the brainchild of owner Hubert de Givenchy. In order to the origins of this event though however, it is vital that individuals take a step back quite a while in time. Givenchy came to be in 1927 in France. At the age 10, having shown a flair for fashion from an earlier age, he attended the World’s Fair in Paris. Leaving the Pavilion of Elegance and filled up with awe from the beauty of the gowns and types of the prominent Fashion brands his decision to become designer was cemented.
Pursuing the Allies liberation of France in the end of World War II, Givenchy relocated to Paris. One of his first mentors was Jacques Fath, who together with Christian Dior and Pierre Balmain was viewed as one of the leading influences around the postwar fashion industry.
His training continued under the expert guidance of Robert Piquet and Lucien Lelong. When in 1947, Elsa Schiaparelli appointed him to manage her boutiques on Place Vendome, his entrance into the world of current fashions was secured.
Indeed, 5 years later in 1952, Givenchy opened his own Maison de Couture at No8, rue Alfred de Vigny, for the Monceau Plain and won instant acclaim with all the release of his 1st collection.
Meeting the famous Katherine hepburn in 1953 would be a fateful event for Givenchy. Hepburn eventually became both an ambassador for that Givenchy brand, plus a prolonged friend.
Givenchy’s associations with masters of the profession continued. The influence of his friendship with Cristobal Balenciaga, for example, is reflected in lots of in the Givenchy collections.
In 1954, Givenchy became the first designer to provide an accumulation of luxury women’s ready to wear clothing. Among his many contributions towards the world of fashion were the "Bag Dress", the "Enveloped Dress" and the funnelled collar coat. His work was both audacious and elegant. Some of his most original designs were of printed textiles, inspired by Miro, Matisse and Christian Berard.
Givenchy continued to diversify plus 1973 released the "Gentleman Givenchy" menswear line. Later Givenchy joined france luxury group LVMH Moet Hennessy Lv, and also other prestigious names like Dior, Lv, Christian Lacroix and Celine.
Following his retirement in 1995, Givenchy was succeeded by a few acclaimed young designers namely: John Galliano (January 1996), Alexander McQueen (October 1996), Julien MacDonald (March 2001)and Riccardo Tisci (March 2005).
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